Tamagotchi is a handheld digital pet created by Aki Maita.It is housed in a small and simple egg-shaped computer. Over 10 million Tamagotchis have been sold as of 2005. Characterize products have become a hot issue since 2004.Tamagotchi animation movie released in 2007 followed by Tamagotchi department opened in the same year.
Characterize Tamagotchi is different from other picture products by its out-going characteristics and lovely stories. The most unique is its variety expression and colorful appearance. Tamagotchi has won the Fourth Best Licensing Award in Premier Asian Licensing Awards and it has high market awareness.